The H2-H6 Header Tags are an important way of organizing the content of your page and signaling to Search Engines the longer tail topics your page should rank for. You should aim to use at least 2 Header Tag types in addition to the H1 Tag.
Add some Heading Tags to your page content. We would recommend having one over-arching H1 page title, and at least two or three H2 or H3 level tags. Include important keywords in your Header Tags.